Greenberg: Kors Analyst Action -- Coincidence or Not?

Updated from July 15, 2014: Kors, through a letter to TheStreet from its outside counsel, says this is "completely false and unfounded." The lawyer added that that had I called the company prior to publication I would have received "vehement denials and assurances" that Kors "takes Regulation FD compliance very seriously."

SAN DIEGO (TheStreet) -- Whenever you see a bunch of analysts put out notes on a company on the same day on no news, you can't help but wonder what's going on in the background.

The latest example: Michael Kors (KORS), which has been red-flagged on my subscription-required Reality Check report.

Monday, the stock was off a few percentage points after the Wall Street Journal wrote a somewhat ambiguous piece about the company -- not the kind of piece that would normally move a stock.

Then, today, at least four analysts took some kind of action: Two lowered their price targets and two reiterated their somewhat bearish (as in "underweight" and "neutral") views. Among them:

-- Barclays, the underweight, noted: "Google trends in the U.S. ... have turned negative." The analyst also cited "an uptick in summer promotional activity compared to that in prior years.

-- Sterne Agee, which is neutral, said: "Investor sentiment has shifted significantly post Q4 results, with questions increasingly focused on the trajectory of top line, as well as sustainability of margins. While sales growth is likely to remain strong in the near term, our recent store work has found broader/deeper markdowns within retail stores and key wholesale accounts."

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