Diners are choosing fast casual restaurants over fast food as the economy improves and employment increases, said George Michel, CEO of Boston Market. Michel said Boston Market, which is privately owned by Sun Capital, has been able to grow its market share and store count in the face of growing competition because it remains the sole seller of rotisserie chicken. That said, Michel added that the company is entering the "burger wars" with its new BLT Rotisserie Chicken Burger. Finally, Michel said technology now plays an important role in enabling customers to order and pick-up their meals quickly, and that chicken prices are not spiking due to supplier M&A.

More from Video

Jim Cramer: Will Apple or Amazon Become the World's First Trillion Dollar Stock?

Jim Cramer: Will Apple or Amazon Become the World's First Trillion Dollar Stock?

It's Dumb to Think Legalizing Weed Is Still a Political Issue

It's Dumb to Think Legalizing Weed Is Still a Political Issue

Video: How to Select Mutual Funds in Your 401(k)

Video: How to Select Mutual Funds in Your 401(k)

Racing Legend Mario Andretti Has Great Advice for Retirees

Racing Legend Mario Andretti Has Great Advice for Retirees

Arianna Huffington on Burnout, Tech-Life Balance and Why Amazon's CEO Agrees

Arianna Huffington on Burnout, Tech-Life Balance and Why Amazon's CEO Agrees