MADISON, N.J., July 14, 2014 /PRNewswire/ -- This week, ERA Real Estate, a global real estate franchising leader, will begin to deploy a refreshed image for its 43-year strong brand with the kickoff of a new, contemporary logo and brand identity. The new ERA logo is the visual representation of a comprehensive brand revitalization that reflects the dynamic enhancements introduced over the last five years to not only fuel growth for the brand and its brokers but to position ERA Real Estate for the future.
The new ERA Real Estate logo retains many of the positive equities of the previous brand mark, such as the iconic roof symbol, while infusing a modern and contemporary element that is consistent with the brand today and clearly communicates the upward direction and positive momentum of the brand. "At a time when the real estate industry has undergone vast changes in the way business is done, ERA Real Estate has kept pace with the industry's rapid evolution. The new visual representation of the brand reflects the journey that has been taken," said Charlie Young, president and CEO of ERA Real Estate. "Today, we welcome prospective home buyers, sellers, brokers and independent sales associates to the new era of ERA Real Estate." This week's official launch marks the start of the new imagery being fully integrated into all visual assets across the country and around the world – including building and yard signs, technology and digital platforms – and most notably, ERA.com's new look and mobile-friendly responsive design, which will be deployed in coming weeks to capitalize on the increasing use of mobile devices to conduct real estate related activities. Also this week, ERA Real Estate is launching a national consumer and trade advertising campaign that invites real estate professionals and consumers alike to take a fresh look at ERA Real Estate. One of the advertisements show an image of ERA's new yard sign, accompanied by copy stating that a sign is more than a sign when it reflects progress and possibility and movement in a new direction.