EA Aims to Win Over Soccer Fans to Sustain High-Flying Stock Price

NEW YORK (TheStreet) -- With the fall video-gaming season fast approaching, Electronic Arts (EA) is poised to deliver some of its most compelling sports-related product in years.

With shares up 57% this year, handily outpacing the S&P 500 SPX at 6.5%, the Redwood City, CA.-based game developer is betting that enthusiasm borne of the World cup, which concludes on Sunday, can help the company sustain a profit margin that surged to 33% in the first quarter of 2014.

Electronic Arts' profit jump came as the company's revenue fell for eight consecutive quarters on a year-over-year comparison.

Driving EA's growth has been its affiliation with FIFA, world soccer's governing body, which has authorized the use of players and teams that are among the biggest popular draw in all of entertainment. It's latest soccer game, FIFA 15, will lead EA's fall lineup. Using human-recognition technology and cinema photography, the title is likely to compete for EA's best selling game in 2015.

Completely stripped down and reconstructed, FIFA 15 was created using some of the best gaming and sports technology to be see in a new gaming title. Producer Santiago Jaramillo, in an interview in New York this week, said that the rebuild, "became a priority mainly because of feedback, not just from us playing the game, but from press and from fans." 

Starting with the players, each body is leaner, creating a more soccer superstar like physique. "For the players, we knew that the upper torso just didn't look quite right so we redid the entire skeleton," Jaramillio added. With each unique body type, player jerseys, hair and facial structure move with the player, creating near human like reactions to game play.

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