APOL, ADT And ULTA, 3 Diversified Services Stocks Pushing The Industry Lower

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Two out of the three major indices are trading lower today with the Dow Jones Industrial Average ( ^DJI) trading down 21 points (-0.1%) at 16,894 as of Friday, July 11, 2014, 12:55 PM ET. The NYSE advances/declines ratio sits at 1,379 issues advancing vs. 1,581 declining with 154 unchanged.

The Diversified Services industry currently sits down 0.1% versus the S&P 500, which is down 0.1%. On the negative front, top decliners within the industry include Rent-A-Center ( RCII), down 11.1%, Synnex ( SNX), down 2.8%, DeVry Education Group ( DV), down 2.3%, MSA Safety Incorporated ( MSA), down 1.8% and Stantec ( STN), down 1.5%. Top gainers within the industry include Shutterfly ( SFLY), up 2.2%, H&R Block ( HRB), up 1.8%, New Oriental Education & Technology Group I ( EDU), up 1.4%, Jacobs Engineering Group ( JEC), up 1.1% and Amerco ( UHAL), up 0.9%.

TheStreet would like to highlight 3 stocks pushing the industry lower today:

3. Apollo Education Group ( APOL) is one of the companies pushing the Diversified Services industry lower today. As of noon trading, Apollo Education Group is down $0.38 (-1.3%) to $29.26 on light volume. Thus far, 511,953 shares of Apollo Education Group exchanged hands as compared to its average daily volume of 1.6 million shares. The stock has ranged in price between $28.90-$29.70 after having opened the day at $29.61 as compared to the previous trading day's close of $29.64.

Apollo Education Group, Inc., together with its subsidiaries, provides online and on-campus educational programs and services at the undergraduate, master's, and doctoral levels. Apollo Education Group has a market cap of $3.2 billion and is part of the services sector. Shares are up 8.5% year-to-date as of the close of trading on Thursday. Currently there are 3 analysts that rate Apollo Education Group a buy, 1 analyst rates it a sell, and 9 rate it a hold.

TheStreet Ratings rates Apollo Education Group as a hold. The company's strengths can be seen in multiple areas, such as its solid stock price performance, largely solid financial position with reasonable debt levels by most measures and attractive valuation levels. However, as a counter to these strengths, we also find weaknesses including deteriorating net income and feeble growth in the company's earnings per share. Get the full Apollo Education Group Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

2. As of noon trading, ADT ( ADT) is down $0.22 (-0.7%) to $33.12 on light volume. Thus far, 546,000 shares of ADT exchanged hands as compared to its average daily volume of 2.3 million shares. The stock has ranged in price between $32.83-$33.25 after having opened the day at $33.25 as compared to the previous trading day's close of $33.34.

The ADT Corporation provides electronic security, interactive home and business automation, and related monitoring services under the ADT, ADT Pulse, and Companion Service brands to residential and small business customers in the United States and Canada. ADT has a market cap of $5.8 billion and is part of the services sector. Shares are down 17.6% year-to-date as of the close of trading on Thursday. Currently there are 2 analysts that rate ADT a buy, no analysts rate it a sell, and 5 rate it a hold.

TheStreet Ratings rates ADT as a sell. The company's weaknesses can be seen in multiple areas, such as its unimpressive growth in net income, generally high debt management risk and generally disappointing historical performance in the stock itself. Get the full ADT Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

1. As of noon trading, Ulta Salon Cosmetics & Fragrances ( ULTA) is down $0.99 (-1.1%) to $91.70 on light volume. Thus far, 256,292 shares of Ulta Salon Cosmetics & Fragrances exchanged hands as compared to its average daily volume of 1.0 million shares. The stock has ranged in price between $91.21-$93.42 after having opened the day at $92.74 as compared to the previous trading day's close of $92.69.

ULTA Salon, Cosmetics & Fragrance, Inc. operates specialty retail stores in the United States. Its stores offer an assortment of branded and private label beauty products in cosmetics, fragrance, haircare, skincare, bath and body products, and salon styling tools. Ulta Salon Cosmetics & Fragrances has a market cap of $6.1 billion and is part of the services sector. Shares are down 4.0% year-to-date as of the close of trading on Thursday. Currently there are 7 analysts that rate Ulta Salon Cosmetics & Fragrances a buy, no analysts rate it a sell, and 5 rate it a hold.

TheStreet Ratings rates Ulta Salon Cosmetics & Fragrances as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, good cash flow from operations and compelling growth in net income. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself. Get the full Ulta Salon Cosmetics & Fragrances Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the diversified services industry could consider iShares Dow Jones US Cons Services ( IYC) while those bearish on the diversified services industry could consider ProShares Ultra Short Consumer Sers ( SCC).

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