NEW YORK (TheStreet) -- Hain Celestial's (HAIN) BluePrintCleanse and Starbucks (SBUX) cold-pressed juice line Evolution Fresh have been waging a battle on grocery store shelves.
That battle could morph into a full-fledged war because of advances from BluePrintCleanse, which was acquired by Hain Celestial in 2010. Starbucks acquired Evolution Fresh in 2011 for $30 million.
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According to Nutrition Business Journal, an independent research firm, sales of natural and organic food increased at a compound annual growth rate of 12% from 1997 to 2011, reaching a total market size of $43 billion in the U.S. Nutrition Business Journal estimated that the CAGR will be 10% for the category from 2011 to 2020, no doubt supported by folks striving to live healthier lifestyles.
Sheila Stanziale, president of Hain Celestial's U.S. baby and refrigerated segment, assigned a value on the super-premium cold-pressed juice market at "about $500 million" but that number is fuzzy as it could include people home-pressing their own juices. Stanziale, who joined Hain Celestial in January, said estimates on the market's value aren't "specifically tracked" yet, but said the industry is expanding "rapidly."