NEW YORK, July 9, 2014 /PRNewswire/ -- BNY Mellon Investment Management announced today that Joseph Moran has been named Head of Private Bank and Registered Investment Advisor (RIA) Distribution, a newly created position, with responsibility for distributing Dreyfus mutual funds and other BNY Mellon financial services in North America. Moran reports to Kim Mustin, BNY Mellon Investment Management's head of North American distribution, who joined BNY Mellon in April. "While this is not a new channel for us, it is an important market given its growth trajectory and our product and servicing offerings," Mustin said. "Our association with Pershing, combined with our list of illiquid and liquid alternatives, enables us to be a unique partner to this segment of the market," Mustin continued. "This move shows our intention to be more visible and engage more fully with this segment. It also will focus our future product development and service offerings for this audience." A 20-year financial services distribution expert, Moran joins BNY Mellon from Oppenheimer where he headed Wealth Management distribution since 2010. Moran spent most of his career at DWS Investments / Deutsche Asset Management, where he held a series of progressive sales management leadership positions, including their Retirement Plan Services area, and ultimately led their Financial Institutions Group. Recognized as a leader and innovator, Moran was a member of the CEO Advisory Committee to drive performance with new ideas, new strategies, and change initiatives. Moran began his career as a financial advisor with Metropolitan Life. Moran has Series 24, 7, 6 and 63 licenses and received his B.A. from the University of Dayton. "BNY Mellon Investment Management's operating model, consisting of multiple autonomous institutional investment boutiques, allows us to meet the growing needs of our clients seeking unique investment solutions," Mustin said. "Joe's relationships and experience within the Private Bank and RIA market will enable us to accelerate our efforts in this area. We are delighted to add Joe's results-proven experience to drive our business forward."