Updated from 12:03 p.m. to include information from IHS analyst in the xx paragraph.
NEW YORK (TheStreet) -- Microsoft (MSFT) unveiled the $199, second generation Kinect for Windows v2 , noting the motion-sensing device is available for pre-orders now and available for purchase beginning next week.
Although Microsoft recently unbundled the Kinect from its Xbox One gaming system, the move won't stop Microsoft from marketing a separate version of Kinect device for PCs. Unbundling the device from Microsoft's newest game console should help with lagging game console sales as well as offering updated virtual controls to modern computer tasks.
Go Play Research analyst Billy Pidgeon thinks updating Kinect for Windows will lead to more interesting visual and voice recognition applications and could turn out to be a successful move for Microsoft. "The new Kinect has more accurate camera and microphone hardware and software that will allow developers to access a higher level of control and a wider range of apps," Pidgeon said in an interview.
Microsoft shares were gaining 0.69% to $42.09 in mid-afternoon trading in New York.
Kinect is a high-tech webcam in a box that enables users to control and interact with their console or computer via gestures and spoken commands. It replaces the standard two-handed game controller usually associated with home consoles.
IHS Technology analyst Piers Harding-Rolls believes that Microsoft is looking at industries such as healthcare and education for the Kinect. "In this sense Kinect acts as a strong brand ambassador for Microsoft and gives the company innovation kudos even if it isn't a big seller," Harding-Rolls said in an interview.