NEW YORK (TheStreet) -- An estimated one in 10 U.S. households owns a vacuum cleaner from Dyson. The premium-priced vacuums have been sold for years at Walmart (WMT), Target (TGT), Bed Bath & Beyond (BBBY), Best Buy (BBY) and even Amazon (AMZN).
While the company continues to unveil innovations to its upright and cordless vacuum products to compete with the likes of Hoover and iRobot's (IRBT) Roomba, it also has its eyes on one day being a player in the connected home via its investments in robotic technology. Dyson could also one day open flagship stores of its own, according to CEO Max Conze.
Brian Sozzi: Before we get into the great story of Dyson, you have a great story of being a German army parachute member. Could you share how that experience has shaped your career and time at Dyson? Any advice to the 25-year-old looking to work alongside you and your executive team in, say, 10 years?
Conze: Yes, I spent a bit of time in the army. I wanted to do something exciting so I ended up jumping out of a plane which, when you're a young man, is good fun for a little while. I still thrive on that type of excitement and energy in my job, although the subject matter is a bit different. Never a dull moment when you're surrounded by engineers who are constantly inventing and reinventing.