IBM Is Using Watson to Target Start-Ups

NEW YORK (TheStreet) -- Staid technology giant IBM (IBM) is fighting to regain its status as a leading innovator with Watson, its supercomputer that evaluates information more like a human than a computer, taking its cloud and cognitive technology to the doors of start-ups. 

"If you've got an idea or five -- fantastic!" said Jonas Nwuke, partner development for IBM. "We think the community would be far better at figuring out what Watson would be good at. One organization can't see it all."

Fighting back against criticism that it lags in cloud computing, the company has pushed Watson into the spotlight in the hopes that IBM can lead the pack with a new generation of apps for its Watson technology. Combining cloud and cognitive computing, IBM created the Watson Developers Cloud, a part of the IBM Watson Group, to power app innovation. IBM is taking Watson and giving it to budding start-ups who could use the artificial brainpower and who could return the favor by bringing new ideas to Big Blue.

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"It is a realization that IBM can't find the problems or all the things that Watson can solve by ourselves. So, we are looking for help building Watson applications," Nwuke said, "We are looking for partners to help provide content for other people who want to build Watson applications and we are looking for people to come and help other people realize their vision for a Watson application."

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