The stock is tracking for its first daily loss since it began trading last Thursday. It peaked at $49.90 during the four-day period.
The stock was down 10.9% to $43.48 at 10:16 a.m.
The company has more issues, although the drone looks cool.
GoPro introduces a new drone, but Jim Cramer isn't rushing out to buy the stock.
JPMorgan analysts said GoPro's (GPRO) camera and drone launches were 'priced right,' but they aren't 'over-awed' by any of the products' features.