Why comScore (SCOR) Stock Is Gaining Today

NEW YORK (TheStreet) -- comScore (SCOR) shares are up 5.49% to $37.43 on Tuesday after being upgraded to "buy" from "neutral" by analysts at Goldman Sachs (GS).

The firm set a $41 price target on the shares after noting that the company is in prime position to lead the online advertisement and traffic analysis field.

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TheStreet Ratings team rates COMSCORE INC as a Hold with a ratings score of C. TheStreet Ratings Team has this to say about their recommendation:

"We rate COMSCORE INC (SCOR) a HOLD. The primary factors that have impacted our rating are mixed - some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth and compelling growth in net income. However, as a counter to these strengths, we find that the company's return on equity has been disappointing."

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