NEW YORK (TheStreet) -- At the forefront of advanced technology, IOMA is a pioneering, respectful and exacting brand, dedicated to the science of skincare, offering the luxury of personalized skincare made exactly for oneself.
Jean Michel Karam, Founder and CEO of IOMA Paris, launched the brand's new couture and entirely bespoke Ma Creme Jour and Ma Creme Nuit treatments at The New York Palace on Tuesday, June 24.
With over 40,000 possible formula combinations, IOMA's new Ma Creme takes skin diagnostics to the next level.
TheStreet's Jill Malandrino and Adam Leverone gain exclusive access to The New York Palace for the launch. Here are several pictures detailing the science and bespoke experience behind the new line.
Jean Michel Karam, Founder and CEO of IOMA Paris. Karam, a scientist and technology visionary, launched the luxury beauty brand, using the most advanced imaging and probe-based techniques, powered by MEMS (Micro Electro Mechanical Systems).
IOMA Sphere is a rapid method of analysis, based on patented and specific techniques of light filtering, and provides you with an instant photograph of your skin. IOMA devices are designed and manufactured by IOMA for IOMA.
Skin is analyzed on everything from bacterial activity to hydration using the IOMA sphere, resulting in Ma Creme.
Karam explains the IOMA Sphere operates five high resolution images: 1. Natural look; 2. Skin texture (fine lines, wrinkles, firmness); 3. Diffused redness; 4. Pigmentation and UV damage; 5. Bacterial activity, excessive oiliness, and clogged pores.
An IOMA beauty advisor explains the images consumers see are not like how people see them or how they can see themselves in the mirror. The images, feedback and analysis allow IOMA to create a bespoke product exclusive to each and every client.
The result is, Ma Creme, a bespoke blend of eight potent serums to treat your individual needs based on the analysis from the IOMA Sphere. The treatment includes in a light and fluid form for day and a rich and creamy one for the night.
IOMA launches Ma Creme at the New York Palace Hotel, New York City