NEW YORK (TheStreet) -- comScore (SCOR) shares were upgraded to "buy" from "neutral" by analysts at Goldman Sachs (GS) on Tuesday, while setting a $41 price target on the company's shares.
The firm believes that the online traffic and advertising analyzer is the best company in its field and expects its business to grow in the near term.
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The new price target suggests a 15.5% upside from the company's closing price yesterday.
TheStreet Ratings team rates COMSCORE INC as a Hold with a ratings score of C. TheStreet Ratings Team has this to say about their recommendation:
"We rate COMSCORE INC (SCOR) a HOLD. The primary factors that have impacted our rating are mixed - some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth and compelling growth in net income. However, as a counter to these strengths, we find that the company's return on equity has been disappointing."