More than 6.5 million shares of the Candy Crush Saga publisher were traded by 3:25 p.m., well above the daily average trading volume of about 1.3 million shares a day.
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"King Digital Entertainment plc is an interactive entertainment company. The Company's games include Candy Crush Saga, Pet Rescue Saga, Farm Heroes Saga, Papa Pear Saga and Bubble Witch Saga. As of December 31, 2013, an average of 128 million DAUs played its games more than 1.2 billion times per day. The Company makes casual games, which appeal to a wide and growing audience. Users access its games for free anywhere and anytime they wish to, either on their mobile devices, through social networks or via its Website, king.com. The combination of wide game appeal, accessibility, and its multi-platform capabilities enables to attract a broad user base, foster viral growth, and create a compelling, fun and social experience.The Company operates in developing and monetizing casual online and mobile games. As of December 31, 2013, the Company had a massive network of 324 million monthly users."