DALLAS, June 30, 2014 /PRNewswire/ -- Jack Smith, currently Southwest Airlines' Vice President of Ground Operations, is being promoted to Senior Vice President of Operations, overseeing Technical Operations, Ground Operations, and Cargo and Charters. Jack is an industry veteran with more than 30 years of experience, joining Southwest from AirTran Airways, where he served as Senior Vice President of Customer Service. His aviation career includes leadership roles in Ground Operations, Inflight, Cargo, Reservations, and Customer Relations. Steve Goldberg, currently Managing Director of Ground Operations, is being promoted to Vice President of Ground Operations. Steve joined Southwest in 1996 and has served as Managing Director since 2013. Steve will oversee airport operations at Southwest's 93 airports, including responsibility for 15,000 Ground Operations Employees. Jim Sokol, the Company's longtime Vice President of Maintenance Operations, has announced his decision to retire, effective Sept. 15, 2014. "Jim's contributions to our Operation, our Fleet, and our People guided the Maintenance Operation through the most challenging years our industry has experienced," says Mike Van de Ven, Southwest's Chief Operating Officer. "Under his Leadership, Southwest has remained a resilient and efficient operation benchmarked by companies around the globe." Landon Nitschke will step into the Vice President of Maintenance Operations role opening as a result of Sokol's retirement. Landon currently serves as Senior Director of Maintenance. Prior to Southwest, Landon's airline career included the position of Managing Director of Line Maintenance at Northwest/Delta Airlines. He started his maintenance career in 1992 as an Aviation Maintenance Technician for Northwest/Delta. Landon's responsibilities include ensuring safe and reliable aircraft to Southwest Customers and Crew Members. This includes maintaining a fleet of nearly 700 aircraft. The promotions for Jack, Steve, and Landon are effective July 1, 2014. "This is a pivotal year for Southwest, and these individuals possess the Leadership we need in the face of increasing operational complexity," said Van de Ven. "I am confident that these are leaders who will position Southwest for new opportunities and future growth." ABOUT SOUTHWEST AIRLINES CO.