NEW YORK (TheStreet) -- Facebook, Inc. (FB) had 1 billion posts, likes and comments in just the first half of the World Cup, as the soccer tournament is already the most talked about event in the company's 10 year history, according to data obtained by Reuters.
With the tournament ongoing for another two weeks, it's set to break new records as the biggest social media event to date, Reuters said.
"People are having conversations on Facebook about what they watch in a really unprecedented scale," said Nick Grudin, the company's director of partnerships, to Reuters.
Shares of Facebook are flat in pre-market trading this morning.
TheStreet Ratings team rates FACEBOOK INC as a Hold with a ratings score of C. TheStreet Ratings Team has this to say about their recommendation:
"We rate FACEBOOK INC (FB) a HOLD. The primary factors that have impacted our rating are mixed some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and impressive record of earnings per share growth. However, as a counter to these strengths, we find that the stock itself is trading at a premium valuation."