Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link. Two out of the three major indices are trading lower today with the Dow Jones Industrial Average ( ^DJI) trading down 37 points (-0.2%) at 16,809 as of Friday, June 27, 2014, 12:55 PM ET. The NYSE advances/declines ratio sits at 1,843 issues advancing vs. 1,114 declining with 177 unchanged. The Consumer Goods sector currently sits up 0.2% versus the S&P 500, which is down 0.1%. On the negative front, top decliners within the sector include Philip Morris International ( PM), down 2.5%, and Canon ( CAJ), down 0.8%. Top gainers within the sector include Keurig Green Mountain ( GMCR), up 3.6%, Nike ( NKE), up 1.6% and Apple ( AAPL), up 0.6%. TheStreet would like to highlight 3 stocks pushing the sector lower today: 3. Reynolds American ( RAI) is one of the companies pushing the Consumer Goods sector lower today. As of noon trading, Reynolds American is down $0.64 (-1.1%) to $59.78 on light volume. Thus far, 290,588 shares of Reynolds American exchanged hands as compared to its average daily volume of 2.2 million shares. The stock has ranged in price between $59.78-$60.35 after having opened the day at $60.28 as compared to the previous trading day's close of $60.42. Reynolds American Inc., together with its subsidiaries, manufactures and sells cigarette and other tobacco products in the United States. The company operates through RJR Tobacco, American Snuff, and Santa Fe segments. Reynolds American has a market cap of $32.5 billion and is part of the tobacco industry. Shares are up 20.9% year-to-date as of the close of trading on Thursday. Currently there are 2 analysts that rate Reynolds American a buy, 2 analysts rate it a sell, and 4 rate it a hold. TheStreet Ratings rates Reynolds American as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, solid stock price performance and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income. Get the full Reynolds American Ratings Report now. STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.