The company priced its initial public offering of 17.8 million shares at $24 a share. GoPro raised $427 million in the offering.
The stock rose more than 20% to a high of $39.25 as of 10:37 a.m. on Friday after it opened at $32.95.
These heavily shorted stocks could get squeezed sharply higher if they report positive earnings this week.
Some reports have surfaced that tweets about United Airlines' latest controversy are being removed.