The company priced its initial public offering of 17.8 million shares at $24 a share. GoPro raised $427 million in the offering.
The stock rose more than 20% to a high of $39.25 as of 10:37 a.m. on Friday after it opened at $32.95.
The nonvoting shares issued by the developer of the popular disappearing message app could set a disturbing precedent, especially with institutional investors and insurgent fund managers.
The consumer tech company recorded another quarterly loss and faces fierce competition.
Banking stocks led Wall Street sharply higher to end the week on the promise of relaxed regulations.