NEW YORK (TheStreet) -- One day after announcing it is teaming up with Samsung Electronics (SSNLF) to release a Nook tablet to battle industry heavyweights Amazon.com's (AMZN) Kindle and Apple's (AAPL) iPad, Barnes & Noble (BKS) is mum on how successful it thinks it will be.
Asked Thursday by TheStreet about the future of the Nook/ Samsung joint venture and how much market share and potential revenue the venture could grab, spokesperson Mary Ellen Keating wouldn't give a forecast.
"We have not provided any sales forecast for the new device and have not commented on tablet market share," she said via email. Barnes & Noble shares recently traded at $23, up 54% for the year to date, thanks in part to the spinoff announcement.
"We will support the new Samsung Galaxy Tab 4 Nook with premier real estate within the store that will put the new devices front and center," said Mitchell Klipper, chief executive of Barnes & Noble's retail group.
The move became necessary due to the current saturation of the tablet market, which is capping the standalone Nook's tablet sales.
According to a study done last August by the Book Industry Study Group, Nook tablet ownership lags industry leaders such as Amazon.com's Kindle and Apple's iPad by a wide margin.