Books-A-Million, Inc. (NASDAQ:BAMM) announced today that they will host ESPN Radio Personality Paul Finebaum when he kicks off his book tour in Birmingham, Alabama on Monday, August 4 th. Finebaum, most widely known for his radio talk show and television appearances, will be signing his highly anticipated new book entitled ‘My Conference Can Beat Your Conference: Why the SEC Still Rules College Football.’

Finebaum’s book gives fans an all-access pass into the powerhouse teams and passionate fan bases of the legendary Southeastern Conference, from one of the most influential men in college football. Fans will also get an inside look at the rise of the SEC and Finebaum’s own unlikely path to college football fame.

“We are proud to be the first to launch the release of Finebaum’s book in an area where the SEC is so dominant, and it’s the perfect book to ignite the excitement of fans in anticipation of the new SEC Network,” said Jeff Skipper, Vice President of Marketing. “There are so many fans who have been waiting for this kind of dynamic insight into the SEC, and we’re looking forward to hosting this event.”

Books-A-Million will be the first to release Finebaum’s book during the kickoff event at Brookwood Village, and will feature tailgate-style entertainment, food and music. During the kickoff event, fans will be able to purchase Paul’s new book and will also have the opportunity to have it signed by Paul.

Today, Finebaum can be found hosting his daily radio show on ESPN Radio. He is also to be cast on the upcoming SEC game day broadcast, SEC Nation.

Fans can visit www.booksamillion.com/finebaum to order an autographed copy of Paul Finebaum’s new book.

About Books-A-Million, Inc.

Books-A-Million, Inc. is one of the nation’s leading book retailers and sells on the Internet at www.booksamillion.com. The Company presently operates 254 stores in 33 states and the District of Columbia. The Company operates large superstores under the names Books-A-Million (BAM!), Books & Co. and 2nd & Charles and traditional bookstores operating under the names Bookland and Books-A-Million. Also included in the Company’s retail operations is the operation of Yogurt Mountain Holding, LLC, a retailer and franchisor of self-serve frozen yogurt stores with 43 locations. The Company also develops and manages commercial real estate investments through its subsidiary, Preferred Growth Properties. The common stock of Books-A-Million, Inc. is traded on the NASDAQ Global Select Market under the symbol BAMM. For more information, visit the Company’s corporate website at www.booksamillioninc.com.

Follow Books-A-Million on Twitter ( http://twitter.com/booksamillion) and like us on Facebook ( http://facebook.com/booksamillion).

Copyright Business Wire 2010