How Will eBay (EBAY) Stock Be Affected By This Analyst Action?

NEW YORK (TheStreet) -- Barclays initiated coverage on eBay (EBAY) with an "equal weight" rating on Thursday.

The firm placed a $54 price target on the company's shares. 

eBay shares are flat in early market trading today after opening trading at $49.32.

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Separately, TheStreet Ratings team rates EBAY INC as a Hold with a ratings score of C+. TheStreet Ratings Team has this to say about their recommendation:

"We rate EBAY INC (EBAY) a HOLD. The primary factors that have impacted our rating are mixed - some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures and good cash flow from operations. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, disappointing return on equity and a generally disappointing performance in the stock itself."

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