HOG, K And PM, 3 Consumer Goods Stocks Pushing The Sector Lower

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

All three major indices are trading up today with the Dow Jones Industrial Average ( ^DJI) trading up 21 points (0.1%) at 16,839 as of Wednesday, June 25, 2014, 12:55 PM ET. The NYSE advances/declines ratio sits at 1,709 issues advancing vs. 1,282 declining with 166 unchanged.

The Consumer Goods sector currently sits down 0.1% versus the S&P 500, which is up 0.2%. On the negative front, top decliners within the sector include General Mills ( GIS), down 3.1%, Coca-Cola HBC ( CCH), down 2.8%, Lorillard ( LO), down 1.9%, Reynolds American ( RAI), down 1.1% and Archer-Daniels Midland ( ADM), down 0.8%. Top gainers within the sector include Xerox Corporation ( XRX), up 1.9%, BRF ( BRFS), up 1.9%, Ford Motor ( F), up 1.5%, Sony ( SNE), up 1.5% and Coca-Cola Femsa SAB de CV ( KOF), up 1.4%.

TheStreet would like to highlight 3 stocks pushing the sector lower today:

3. Harley-Davidson ( HOG) is one of the companies pushing the Consumer Goods sector lower today. As of noon trading, Harley-Davidson is down $1.16 (-1.6%) to $69.50 on heavy volume. Thus far, 1.1 million shares of Harley-Davidson exchanged hands as compared to its average daily volume of 1.4 million shares. The stock has ranged in price between $69.23-$69.97 after having opened the day at $69.45 as compared to the previous trading day's close of $70.66.

Harley-Davidson, Inc. manufactures cruiser and touring motorcycles. The company operates in two segments, Motorcycles & Related Products and Financial Services. Harley-Davidson has a market cap of $15.6 billion and is part of the automotive industry. Shares are up 2.0% year-to-date as of the close of trading on Tuesday. Currently there are 8 analysts that rate Harley-Davidson a buy, no analysts rate it a sell, and 4 rate it a hold.

TheStreet Ratings rates Harley-Davidson as a buy. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, revenue growth, good cash flow from operations, expanding profit margins and solid stock price performance. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value. Get the full Harley-Davidson Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

2. As of noon trading, Kellogg ( K) is down $0.88 (-1.3%) to $65.00 on average volume. Thus far, 1.2 million shares of Kellogg exchanged hands as compared to its average daily volume of 2.1 million shares. The stock has ranged in price between $64.50-$65.48 after having opened the day at $65.39 as compared to the previous trading day's close of $65.87.

Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience food products primarily in the United States and the United Kingdom. The company operates through U.S. Morning Foods, U.S. Snacks, U.S. Kellogg has a market cap of $24.1 billion and is part of the food & beverage industry. Shares are up 7.9% year-to-date as of the close of trading on Tuesday. Currently there are 2 analysts that rate Kellogg a buy, 3 analysts rate it a sell, and 7 rate it a hold.

TheStreet Ratings rates Kellogg as a buy. The company's strengths can be seen in multiple areas, such as its compelling growth in net income, notable return on equity, expanding profit margins, impressive record of earnings per share growth and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated. Get the full Kellogg Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

1. As of noon trading, Philip Morris International ( PM) is down $0.54 (-0.6%) to $88.82 on average volume. Thus far, 2.4 million shares of Philip Morris International exchanged hands as compared to its average daily volume of 4.4 million shares. The stock has ranged in price between $88.28-$89.30 after having opened the day at $89.30 as compared to the previous trading day's close of $89.37.

Philip Morris International Inc., through its subsidiaries, manufactures and sells cigarettes and other tobacco products. The company's portfolio of brands include Marlboro, Merit, Parliament, Virginia Slims, L&M, Chesterfield, Bond Street, Lark, Muratti, Next, Philip Morris, and Red & White. Philip Morris International has a market cap of $143.4 billion and is part of the tobacco industry. Shares are up 2.6% year-to-date as of the close of trading on Tuesday. Currently there are 9 analysts that rate Philip Morris International a buy, 2 analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Philip Morris International as a hold. The company's strengths can be seen in multiple areas, such as its expanding profit margins and increase in stock price during the past year. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, weak operating cash flow and feeble growth in the company's earnings per share. Get the full Philip Morris International Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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