Why Kellogg (K) Stock Is Lower This Afternoon

NEW YORK (TheStreet) --Shares of Kellogg Co. (K) are lower by -1.34% to $64.99 in early afternoon trading on Wednesday as some branded food companies are reacting poorly to General Mills Inc. (GIS) weaker than expected 2014 fourth quarter earnings.

General Mills reported earnings per diluted share of 67 cents, a 24% increase from $54 cents for the year ago quarter, but missing analysts expectations of 71 cents, Zacks reports.

The company's fourth quarter net sales were $4.3 billion, a 3% decline from the 2013 fourth quarter.

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Other branded food companies trading lower today include Post Holdings Inc. (POST) down -0.06% to $49.86, Flowers Foods Inc. (FLO) lower by -1.38% to $20.79, and Pinnacle Foods Inc. (PF) down -1.13% to $32.37.

Separately, TheStreet Ratings team rates KELLOGG CO as a Buy with a ratings score of A-. TheStreet Ratings Team has this to say about their recommendation:

"We rate KELLOGG CO (K) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its compelling growth in net income, notable return on equity, expanding profit margins, impressive record of earnings per share growth and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated."

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