On CNBC's "Cramer's Mad Dash" segment, TheStreet's Jim Cramer, co-manager of the Action Alerts PLUS portfolio, said Americans love GoPro products and many are buying the stock as a result.
However, "I can't come up with a valuation metric for GoPro that makes me want to own it," Cramer admitted.
Sales for this quarter should be "remarkable," he added, and the stock seems poised to go higher.
The company has done a magnificent job of growing the business into an ecosystem for its customers. Sporting goods stores are also having trouble keeping GoPro in stock, because the product is in such high demand, Cramer concluded.
-- Written by Bret Kenwell in Petoskey, Mich.