NEW YORK (TheStreet) -- It's a good thing it really doesn't matter because I can't help but worry that Apple's (AAPL) forthcoming iWatch smartwatch will fail. This, of course, assumes the rumors are true and Apple plans to introduce some sort of (most likely health-focused) wearable device.
Consider what famed designer Hartmut Esslinger had to say about the prospects of a smartwatch in this excerpt from a recent BGR article:
Unfortunately for Apple, he happens to think that the "exciting new product category" the company is about to enter is stupid.
"Smartwatches are stupid," Esslinger told Forbes in a recent interview. "Why would I put cheap electronics on my wrist as a symbol of [my] emotion?" He believes that smartwatches and fitness trackers are little more than a gimmick with no real value proposition for users.
A gimmick. That pretty much jibes with what I have been saying about the notion of a smartwatch market. Where did this market come from? Who created it? Is there so much consumer demand for wearables that Apple needs to follow a gaggle of private companies and posers such as Samsung into this phantom sector? A space manufactured by a consensus of tech companies who have had difficulty coming up with anything innovative since Apple went on its seven-year roll.
Apple effectively turned your garden variety MP3 player into an iPod. It morphed iPod into iPhone. And it found a sweet spot with iPad. Ever since, it has become increasingly difficult to identify and develop similar sweet spots. Now, tech companies strive to change behavior with so-called "all-in-one" mobile devices and highly interactive subscription music services focused on curation.