NEW YORK (TheStreet) Around a year ago I was about to head back to NYC from my parent's place in San Jose, California. I'd consider myself an impulse decision maker so, unsurprisingly, on my way to the airport I saw a new Vitamin Shoppe (VSI) that had sprung up on the corner and on a whim decided to pop in. Figured I'd try to get 'toned' ahead of the summer - a fruitless hope to say the least. A couple protein shakes later, I was on my merry way. Upon arriving at the airport, a crushing realization smacked me right in the face: I had left my phone at the store. With an hour to takeoff, there was no way I could swing back in time to make my flight. Regardless, I called and asked them to hold my phone so one of my family members could pick it up and send. To my complete surprise, the manager told me he was going to jet over to the airport himself and hand off the phone to me at the terminal. I couldn't believe it. He indeed flashed by in less than 10 minutes, handed me my phone and refused after multiple attempts to accept any money. I haven't seen or talked to him since but Rick - if you're out there - the next beer's on me.
This story really has nothing to do with why I like Vitamin Shoppe as a stock, besides its above-and-beyond customer service. But I figured it'd be a decent 'hook' to my first post on this site. I guess you'll be the judge.