Amazon Announces Fire Phone

NEW YORK (TheStreet) -- Amazon (AMZN) unveiled the Fire phone in Seattle, as the company continues to push its hardware on new and existing customers, as it looks to sell additional content and media to boost sales, aided in part by a new feature, known as Firefly. 

The new phone, announced at Fremont Studios in Seattle, is a 4.7-inch phone that runs on a quad-core 2.2 GHz process, has 2 GB of RAM, and has a Corning (GLW) Gorilla Glass screen, along with a Andreno 330 Graphics Processor. The phone also comes with Dolby virtual surround, and has Dual stereo speakers, a 13 MP rear-facing camera, along with a f/2.0 five element lens. Bezos remarked that the Fire phone has an exceptionally strong camera, and with the use of Amazon Cloud Drive, users will have unlimited storage of their photos for free.

The phone will sell for $199 for the 32 gigabyte version and $299 for 64 gig including a contract with AT&T  (T).

CEO Jeff Bezos also talked about how Amazon's phone benefits from its ecosystem, noting the company has "tens of millions of Prime members," but declined to give an actual amount. Bezos said that the Amazon way of doing things has led to them building a phone on the foundations of the company's hardware expertise, its millions of customers and the Prime ecosystem. "Patience, persistence, and obsessive attention to detail," Bezos said during the presentation, noting that Amazon's mantras have allowed Amazon to be the #1 company on the American Customer Satisfaction Index, an indication that the company has earned the trust of its customers, which Bezos said is a recipe for success.

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