How Intel Wants to Be More Than Just a Chip Company

NEW YORK (TheStreet) -- Intel (INTC) has been known traditionally as the world's largest chipmaker but it's trying to move into new areas. The company's messaging app, Pocket Avatars, is one of its many new initiatives.

In an interview with TheStreet, Mike Bell, Intel's vice president and general manager, New Devices Group, said Intel has more technology inside Intel Labs that could be a start-up than any other company he's ever seen.

"We wanted to experiment with a messaging service, and show that we're not just a chip company," Bell said on the phone. "We have an amazing software experience, and a chance to showcase the innovation that comes out of the Labs that's not just chips or hardware, and let people have a bit of fun along the way."

Available for both iOS and Android, Pocket Avatar is the first over-the-top (OTT) messaging app that will use animated 3-D facial recognition technology. Built by 18 people in different countries working nearly around the clock, the app will allow users to create and send personalized video animated messages with 45 different characters at launch (25 are free and 20 cost 99 cents) to their friends. Despite the app just being released, Intel is working hard to create awareness about it, given the size of the messaging service, and the service's revenue possibilities.

According to Portio Research, by the end of 2017 there will be more than 2.5 billion people using OTT messaging apps, and over $45 billion in revenue generated from these, as traffic from OTT messaging apps eclipses traditional SMS traffic. In 2014 alone, there are expected to be more than 20 trillion OTT messages sent.

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