Cherokee Inc. (NASDAQ: CHKE), a global marketer of style-focused lifestyle brands, announced today newly formed alliances in Australia/New Zealand, Brazil, Canada, and China to represent Cherokee Global Brands and secure regional and territory partners for the Company’s selected brands. This partnership is slated to commence immediately.

"We are extremely excited to be working with this talented group, as we look to strategically license our brands through category and channel diversification while continuing to expand our global footprint,” said Henry Stupp, CEO, Cherokee Inc. “This group will provide us with the necessary on-going, on-the-ground support to ensure long-term success.”
   

Australia & New Zealand

Brazil
Haven Licensing Redibra
Tom Punch

Daniela Diesendruck

Email tpunch@havenlic.com.au

Email daniela@redibra.com.br

Phone: +61293579888
Phone: +551133831616
 

Canada

China
Segal Licensing Global Pursuit
Stuart Pollock Cynthia Money

Email stuart.pollock@segallicensing.com

Email cynthiamoney@pursuit.bz

Phone: +4165455684
Phone: 4159895888
 

Cherokee Global Brands will be exhibiting Cherokee, Tony Hawk, Liz Lange and Ale by Alessandra brands at Licensing International Expo Las Vegas on June 17-19, booth number J91.

For a complete list of brands and available territories around the world, please contact:

Cherokee Global Brands:Mark Nawrocki – EVP Global Business Development818-908-9868 x 315 markn@cherokeeglobalbrands.com

About Cherokee Inc.

Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® and Hawk Brands®, Liz Lange® and Sideout®, in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 40 countries around the world including Target Stores (U.S. and Canada), Kohl’s (U.S.), Tesco (U.K., Ireland and certain Central European countries), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia), Landmark Group’s Max Stores (certain Middle East and North Africa countries), and the TJX Companies (U.S., Canada and Europe).

Statements included within this news release may contain forward-looking statements for purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. When used, the words “anticipates,” “believes,” “expects,”“may,”“should,” and similar expressions are intended to identify such forward-looking statements. Forward-looking statements included in this press release (including, without limitation, express or implied statements regarding potential future business development) involve known and unknown risk and uncertainties that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and uncertainties, include, but are not limited to, the effect of global economic conditions, the financial condition of the apparel and retail industry, adverse changes in licensee or consumer acceptance of products bearing the Company’s brands, the ability and/or commitment of the Company’s licensees to design, manufacture and market Cherokee, Liz Lange, Completely Me, Tony Hawk, Sideout and Carole Little branded products, the Company’s dependence on Target for most of the Company’s revenues and the Company’s dependence on its key management personnel. The risks included here are not exhaustive. A further list and description of these risks, uncertainties and other matters can be found in the Company’s Annual Report on Form 10-K for Fiscal Year 2014, and in its periodic reports on Forms 10-Q and 8-K. Management believes that expenses such as the Hawk acquisition expenses and the remediation expenses make it difficult for investors to evaluate the underlying performance of the business and that non-GAAP net income excluding these expenses and related tax effects provides a useful measure of performance for the quarter and Fiscal Year as it offers consistency and comparability with past financial performance, facilitates period-to-period comparisons, and enables better comparisons with other peer companies.

Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. The Company disclaims any intent or obligation to update any of the forward-looking statements contained herein to reflect future events and developments.

Copyright Business Wire 2010