NEW YORK (TheStreet) -- The U.S Supreme Court allowed a lawsuit against The Coca-Cola Company (KO), by the makers of POM Wonderful pomegranate juice to move forward after POM accused Coke of misleading consumers over the marketing of its Minute Maid pomegranate blueberry juice drink, Reuters reports.
POM also makes a blueberry pomegranate drink and said Coke misled consumers in advertising the beverage when it only contains 0.5% of the two fruit juices.
When the suit was first brought against Coca-Cola, a California U.S. District Court and a federal appeals court told POM they could not move forward with the case under the federal Lanham Act, a federal statute regulating the use of trademarks in commercial activity, but today the Supreme Court reversed that decision, Reuters said.
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The vote was a unanimous 8-0 count, with one justice recused from the case.
POM makes a 100% juice drink and claims that the Minute Maid label is misleading and would hurt sales for its product.