NEW YORK (TheStreet) -- The world's largest franchisee of McDonald's (MCD) restaurants, Arcos Dorados (ARCO), could be getting over its struggles at the perfect time. Arcos Dorados went public in 2011, but has seen its shares fall 51% since its IPO. The stock closed Thursday at $10.50, down 13.4% year to date.
There's hope, though. The start of the 2014 World Cup and several themed event promotions could help lift sales and the company's share price. Arcos is one of many public companies hoping to cash in on the World Cup.
Arcos has launched a new World Cup promotion featuring sandwiches themed after a participating team for every day of the week. Only seven of the 32 participating teams are featured in the promotion, but they are among the world's most beloved and followed teams
At over 800 McDonald's locations in Brazil, fans can get a McArgentina, McUSA, McBrazil, McSpain, McGermany, McFrance or McItaly. Only one sandwich is available each day, with Argentina (Friday), USA (Saturday) and Brazil (Sunday) featured on the weekends. The promotion runs through June 25.
The majority of the sandwiches contain Angus beef, but several shift towards their respective country's tastes. Spain and France are chicken burgers. The McItaly has polpettone meat on it -- a kind of meat loaf. Germany's featured burger contains rib meat.
Currently the McArgentine -- which features chimichurri, mayo, lettuce, tomato, bacon, and cheddar cheese -- is the most sold of the promoted burgers. The McUSA, containing bbq sauce, crispy onions, pickles, lettuce, bacon, and cheddar cheese, is in second place.