While I thought Yates made a good case that Microsoft buying MSG pays for itself in arena naming rights/brand placement alone, I don't buy much else he had to say other than -- broadly speaking -- somebody absolutely should make a move on the company now. That's why I ask Who is going to buy MSG? because, by now, it really should be no brainer type stuff.
MSG is more than Madison Square Garden arena. The company owns several other venues, including Manhattan's Radio City Music Hall and the recently-acquired and grand-reopened Great Western Forum in Los Angeles (Inglewood to be exact). It also owns the regional Madison Square Garden Network(s), which broadcast key New York-area professional sports. MSG doesn't just own the venues and broadcast the games; it owns major teams, such as the New York Knicks and New York Rangers.
If I'm right and, to some extent, American media and telecommunications companies envy and would like to duplicate (as much as regulators will allow) the ubiquitous domination Rogers Communications (RCI) and BCE, Inc. (BCE) (formerly Bell Canada) pull off north of the border, MSG becomes the obvious target. You can get background on Rogers and Bell HERE. I've actually been following the company since my Seeking Alpha days in 2011.