Why Facebook (FB) Stock Is Higher This Morning

NEW YORK (TheStreet) -- Shares of Facebook Inc. (FB) are higher by 1.83% to $64.03 on Tuesday as the social media site continues to gain on the news that it hired David Marcus, president of eBay's (EBAY) Pay Pal division, to lead the expansion of the company's messaging services.

Separately, Facebook is preparing for the World Cup by offering users new features so they can follow the games taking place in Brazil from June 12 to July 13, the Associated Press reports.

Facebook will be adding a special World Cup section called "Trending World Cup," so fans can keep track of their teams and favorite players, as well as get game highlights and scores.

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Separately, TheStreet Ratings team rates FACEBOOK INC as a Hold with a ratings score of C. TheStreet Ratings Team has this to say about their recommendation;

"We rate FACEBOOK INC (FB) a HOLD. The primary factors that have impacted our rating are mixed some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and impressive record of earnings per share growth. However, as a counter to these strengths, we find that the stock itself is trading at a premium valuation."

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