Stephanie Link: Time Inc. Is on My Side

Today on "Fast Money Halftime" Joe Terranova and I debated Time Inc. (TIME), the publisher recently spun-out from its parent Time Warner (TWX). Twitter folks sided with Joe and I lost the debate. But I think I'll be right on the stock pick over the long term and I thought I'd lay out my case in more detail for you.

Time Inc. was founded in 1922 and is the largest magazine publisher in the U.S. in terms of readership and print advertising revenues. It has more than 90 magazines across a multitude of topics in its collection. The names are well known -- People Magazine, Time, Sports Illustrated, Southern Living and more. Suffice it to say, you probably know at least one of these publications and the new management team's goal is for that to only increase. It also operates 45 websites that share the same brands as its magazines, like People.com, SI.com and Time.com. Half of the company's revenues come from advertising sales and the remainder is from circulation.

After several years of management turnover, the company now has in place a new team that is committed to turning things around. By now you know I like turnaround stories, especially ones that have very low expectations. CEO Joe Ripp has been at the company since September 2013 and was given the chairman title in April 2014. He's had a pretty long tenure in publishing as well as online business information services and has notable turnaround experience when he was chairman of Journal Register Co. and COO of Dendrite International. He worked at Time Warner for 20 years prior to these other positions.

If you liked this article you might like

Tesla Shorts Beware; Traditional Media Makes a Comeback, -ICYMI

North Korea Threats and Fed Actions: Here's How Markets Ended the Week.

S&P 500, Nasdaq Shake Off North Korea Threat to Bounce Higher at Week's End

North Korea's Nuclear Threat Pressures Wall Street at Trading Week's End

Time May Dump Assets in Fourth Quarter to Address $1 Billion Debt Pile