Apple Stock Split Renews Focus on New Products

NEW YORK (TheStreet) -- Apple (AAPL) has split its stock 7:1 meaning shares will trade in the low-$90's on Monday, instead of the over $600 a share prices investors have become familiar with. While Apple said the split will its shares "more accessible to a larger number of investors," it is likely best for investors to look beyond the move and focus on the company's sweeping software update and what looks like a busy second half for hardware launches.

WWDC Sets Apple Up for Big Second Half in 2014

Apple shareholders received six additional shares in the company on June 2 as a result of the stock split, which was announced with Apple's first quarter results on April, 23. Apple shares began trading on a split-adjusted basis on June 9.

Few sophisticated investors will make much of the stock split. The move has no bearing on Apple's revenue, or its overall profitability. Earnings per share (EPS) will, however, will now be spread across Apple's new share count. According to Bloomberg data, there are now 6.03 billion Apple shares outstanding, meaning that the company's market capitalization remains just north of $550 billion at pre-market trading prices of $92.20 a share.

Perhaps, the share-split will also pave the way for Apple to be included in the price-weighted indices such as the Dow Jones Industrial Average.

New Products

To get a sense of how immaterial the split is, UBS analyst Steven Milunovich barely mentioned the move when upgrading his earnings forecasts for Apple on Monday. Instead, Milunovich focused on the prospect Apple makes significant new hardware launches this year, including a potential iWatch and a refresh of the iPhone.

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