Sony Entertainment is also linking new movie titles to video games and toys as never before. One of its big titles for 2015 is a movie based on the Barbie doll.
A second title, Pixels, has a plot that links video gaming to an alien invasion.
Hirai's frankness in dealing with the reality of his problem doesn't change the problem.
The problem is with Sony's TV manufacturing business. TVs don't break any more. The primary point of failure in a TV was the picture tube. Replacing picture tubes with flat-panel technology eliminates this. TVs can last a decade or more -- the replacement cycle is dead. Sony's TV division has lost nearly $8 billion over the last decade, Business Week estimates.
Hirai is promising that cost cuts can bring the TV business to profitability this year. He made the same promise last year, but it didn't happen.
The continued failure of Sony's TV business has cut its entertainment budgets and hurt its reputation in other hardware areas, such as phones.
Until Hirai admits the company's failure in TVs, it's hard for me to see the company turning around its overall results.
At the time of publication the author owned no shares in companies mentioned in this article.
This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.