Why Yahoo (YHOO) Stock Is Trading Higher Today

NEW YORK (TheStreet) -- Shares of Yahoo (YHOO) are rising, up 2.80% to $35.92 in late day trading on Friday.

Yahoo is making changes to its Flickr photo sharing site by phasing out Google (GOOG) and Facebook (FB) based log-ins from its service.

Effective June 30, Flickr users who use third party log ins must create a Yahoo account.

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The move comes as Yahoo CEO Marissa Mayer uses Flickr's popularity to boost its own user base.

The ability to log in using third party accounts was initially removed from Yahoo's sports service, according to the TheNextWeb.com, which originated the report.

Separately, TheStreet Ratings team rates YAHOO INC as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:

"We rate YAHOO INC (YHOO) a BUY. This is driven by some important positives, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, reasonable valuation levels, expanding profit margins and solid stock price performance. We feel these strengths outweigh the fact that the company has had sub par growth in net income."

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