Why eBay (EBAY) Stock Is Down Today

NEW YORK (TheStreet) -- eBay (EBAY) was falling -1.7% to $49.74 Friday following fears that Google (GOOG) Search update is hurting traffic to the online auction site.

A note to investors from Robert W. Baird analyst Colin Sebastian said that eBay's growth slowed to single-digit percentage in the last two weeks of May. An analysis from SearchEngine Journal said eBay's Google search traffic fell 33% after a change to the search algorithm.

The company's recent security breach may have had an impact on growth.

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TheStreet Ratings team rates EBAY INC as a Hold with a ratings score of C+. TheStreet Ratings Team has this to say about their recommendation:

"We rate EBAY INC (EBAY) a HOLD. The primary factors that have impacted our rating are mixed -- some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures and good cash flow from operations. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, disappointing return on equity and a generally disappointing performance in the stock itself."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

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