Why JD.com (JD) Stock Is Higher This Afternoon

NEW YORK (TheStreet) -- Shares of JD.com Inc. (JD) are up 6.27% to $26.08.

The e-commerce site, China's second biggest, led gains among the nation's online retailers in New York amid signs the companies' move into social media is improving revenue, according to Bloomberg.

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Daily sales at Beijing-based JD.com jumped eightfold after the company opened a direct entry link to Tencent Holdings Ltd.'s (TCEHY) social media application WeChat, sources told Sina News, Bloomberg said.

Tencent, which bought 15% of JD.com in March, has 400 million monthly active users on WeChat. 

JD Chart

JD data by YCharts

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