Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced plans to expand its rapidly growing Aloft and Element brands with the signing of a dual-hotel development in London. Scheduled to open in early 2017, the new-build Aloft and Element hotels will offer an exciting range of accommodation in the heart of the historic Tobacco Dock area of East London. Aloft London Tobacco Dock will be the second Aloft hotel in London and third in the United Kingdom (UK), while Element London Tobacco Dock will mark the debut of Starwood’s eco-wise Element brand in this established market. Located in Tobacco Dock – an emerging business and residential area in the fast-growing Docklands area of East London—the connected hotels are ideally situated within easy reach of The City, Canary Wharf and London’s popular attractions such as Tower Bridge and The Tower of London. In addition, Tobacco Dock boasts one of the capital’s biggest meeting, arts and event spaces with a Grade I listed warehouse on the banks of the River Thames. “We look forward to a long-term collaboration with the Fawzia Mubarak Al-Hassawi Group as we expand our portfolio of mid-market hotels in London,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “These agreements mark an exciting milestone for Starwood’s growth in the United Kingdom and illustrate the strong demand for stylish, yet affordable accommodation in mature and strategically important markets such as London.” “We are delighted to be entering into a partnership with Starwood Hotels & Resorts and look forward to opening these two new hotels in London. I believe that the strength of Starwood’s global brands, combined with our fantastic real estate development in Tobacco Dock, will generate significant value and further investment into this up and coming area of London. Furthermore, with Starwood’s vast experience and international coverage, I am confident that this project will be successful both in terms of market awareness as well as bottom line results,” said Mrs Fawzia Mubarak Al-Hassawi, President, Fawzia Mubarak Al-Hassawi Group.
Aloft London Tobacco DockThe new Aloft London Tobacco Dock will feature 251 urban-influenced rooms, all with signature loft-like ceilings, oversized windows and ultra-comfortable plush platform beds as well as walk-in showers and complimentary Bliss® amenities. The hotel will also feature the brand’s signature W XYZ SM bar, an atmospheric public space where guests can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends. In addition, Aloft offers live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming at the W XYZ ® bars. The Re:charge SM fitness centre offers an opportunity to re-energise and the unique Re:fuel SM by Aloft introduces a convenient deli option for guests on the go, with an array of food and drinks available 24 hours a day. For meetings and presentations, the hotel will offer four creative meeting spaces equipped with the latest audio-visual hardware. Element London Tobacco Dock The opening of Element London Tobacco Dock will mark the debut of the much anticipated eco-wise Element brand in the UK. Launched in 2008, Element made history as the first major hotel brand to mandate that all properties pursue LEED (Leadership in Energy and Environmental Design) for high-performance buildings. More than just a “green” hotel brand, however, Element is designed to provide the balance that business and leisure travellers need to thrive on the road. In keeping with the tenets of the Element brand, Element London Tobacco Dock’s 77 studios, one-bedroom and two-bedroom suites will be stylish, sustainable and designed for comfort. Each of the light-filled accommodations will feature a fluid design of modular furniture, swivelling flat-screen televisions, large desks with open shelving and custom-designed wardrobe space. Bathrooms will be spa-inspired, with an invigorating rain shower and dual-flush toilet. Rooms will also feature fully equipped kitchens and the signature Heavenly ® Bed. Starwood in the United Kingdom Starwood Hotels & Resorts currently operate hotels 10 hotels in the UK, eight of which are in London. These are represented across six of Starwood’s nine brands, namely The Lanesborough, a St. Regis Hotel; The Park Tower Knightsbridge and Turnberry Resort in Scotland which operate under The Luxury Collection; W London – Leicester Square; Sheraton Grand Hotel & Spa in Edinburgh; Sheraton Heathrow and Sheraton Skyline at Heathrow Airport; Le Méridien Piccadilly and The Park Lane Hotel in London; and Aloft London Excel.
“The mid-market sector is a key driver of growth for the company and now represents nearly 40% of our global pipeline. These signings further underscore our continued commitment to expand our European portfolio of mid-market brands through franchising and management contracts in primary destinations,” said Bart Carnahan, Senior Vice President Acquisition & Development, Starwood Hotels & Resorts, Europe, Africa & Middle East. “We are excited to expand the presence of our Aloft brand in the UK as well as to introduce Element to the market with its emphasis on clean, sustainable living.”About Starwood Hotels & Resorts Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com. About Aloft Hotels With 100 hotels open now and coming soon in 14 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry’s richest loyalty program. To learn more, please visit spg.com. About Element Hotels Element® Hotels is made to order for guests in the know and on the go. Its bright design defies convention, bathing guest rooms and public spaces in natural light. Stylish and sustainable throughout, Element offers extended stay comfort with a conscience and lots of signature amenities from its healthy RISE breakfast and RELAX evening reception to saline swimming pools, spacious fitness centers, bikes to borrow and electric vehicle charging stations. Starwood’s latest brand innovation, Element made history in 2008 as the only major hotel brand to pursue LEED certification for high-performance buildings brand-wide. To date, there are Element hotels in 11 markets in North America with new domestic and international hotels in development. Visit www.ElementHotels.com or connect on Facebook. About Fawzia Mubarak Al-Hassawi Group The Fawzia Mubarak Al Hassawi Group of companies, an international investment group with interests in Europe and the Middle East in property, hospitality and healthcare, under the leadership of Fawzia Mubarak Al Hassawi.