The new Development Center will house e-commerce and engineering teams that will help drive the company's initiatives to enhance search, SEO, and personalization. The teams will use big data "to develop a personalized shopping experience" according to executive vice president of global e-commerce Faisal Masud.
"At the Development Center, we're building core components to power innovative e-commerce," Masude said in a press release. "Our marketers and merchants will test and launch rapid innovative online selling models, targeting the right customer with the right products at the right time."
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TheStreet Ratings team rates STAPLES INC as a Hold with a ratings score of C. TheStreet Ratings Team has this to say about their recommendation:
"We rate STAPLES INC (SPLS) a HOLD. The primary factors that have impacted our rating are mixed -- some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its reasonable valuation levels, good cash flow from operations and largely solid financial position with reasonable debt levels by most measures. However, as a counter to these strengths, we also find weaknesses including unimpressive growth in net income, poor profit margins and a generally disappointing performance in the stock itself."