Hundreds of senior leaders from a range of industries will convene in Tampa for MediFuture, an exclusive invitation-only event showcasing the future of a rapidly transforming healthcare system. Held on September 16-18, 2014 at the Tampa Marriott Waterside Hotel & Marina, MediFuture will present a new view of healthcare that is patient-centered, consumer-driven, and value-based. Leading experts predict that over the next decade, over $1 trillion in healthcare spend will migrate to new players, new industry segments, and traditional companies that are delivering on value. At MediFuture, participants will have an opportunity to hear from those on the front lines of the evolving market, explore experiential exhibits that bring the new business models to life, tour local organizations that have already embraced the patient-centered care mission, and identify new partnerships with a diverse set of innovators. MediFuture, produced by the Oliver Wyman Health Innovation Center (OWHIC) and the Tampa Hillsborough Economic Development Corporation (EDC), is a collaboration between two unique organizations that seek to accelerate the pace of transformation in healthcare, while expanding the growing community of industry leaders committed to creating “Health Market 2.0,” the future, value-based marketplace. “The U.S. healthcare system is on the verge of an inevitable transformation,” said Rick Homans, President and CEO of the Tampa Hillsborough EDC. “As a patient-centered, consumer-driven healthcare market takes shape, the emerging industry will create huge opportunities for companies that rise to the challenge.” The Tampa Hillsborough EDC launched the inaugural MediFuture event on May 13, 2013 as a half-day, regional conference that focused on disruptive innovation in healthcare. The event, which showcased local innovation that is helping shift the community toward a patient-centered healthcare system, generated national media attention and interest from across the country. As a result, the Tampa Hillsborough EDC has partnered with the Oliver Wyman Health Innovation Center for the 2014 gathering, leveraging the Center’s deep knowledge of the health space and well-developed vision for the future.