TD Ameritrade Launches New Investor Education Center

Smarter investing starts with access to better information. As an industry leader in investor education, TD Ameritrade, Inc. 1 is easing the transition for investors by launching its newly enhanced online Education Center.

“Investor education has always been a top priority for us, and our enhanced Education Center is our latest achievement in providing retail investors with curated quality content designed with their needs at the forefront,” said Robert Miller, managing director of investor education for TD Ameritrade.

TD Ameritrade’s new Education Center is designed to allow investors to progress through investment topics at their own pace, on their own time, and in the way they learn best. Investors can follow structured learning paths called Essentials, which cover eight fundamental investment topics including:
  • Portfolio Management
  • Stocks
  • Options
  • Bonds
  • Mutual Funds & Exchange-Traded Funds (ETFs)
  • Technical Analysis
  • Futures
  • Forex

An intuitive and interactive platform, the Education Center lets investors explore their topics of interest through in-depth courses, daily and special webcast events, online publications and more than 120 videos built by investment and learning third-party experts.

Among the Education Center’s newest features is the ability for investors to self-select specific skill levels across all investment topics to match their knowledge level. Selecting from Rookie, Scholar and Guru levels, investors can choose the investment skill level to best fit their learning needs. Regardless of an investor’s prior experience with investing, the Education Center offers tools to help them gain the skills, knowledge and confidence to make better-informed investment decisions.

As an incentive for completing any of the site’s education topics, investors earn points and achievement badges. For example, clients can score a “Newbie” badge by accessing the Education Center for the first time or earn points for completing the Options Essentials Rookie material. Point values vary based on the length and difficulty of the material and activities. As clients progress through Essentials topics, each skill level—Rookie, Scholar and Guru—merits more points.

“By offering individual investors free and diverse learning tools, flexibility in learning, insightful and objective content and fun engagement elements, the new Education Center provides a unique way to help people get even smarter about investing,” Miller said.

Investors can start learning by visiting www.tdameritrade.com/education.

Education Center content is provided for illustrative and educational use only and is not a recommendation or solicitation to purchase or sell any specific security.

1TD Ameritrade, Inc. ("TD Ameritrade") is a broker-dealer subsidiary of TD Ameritrade Holding Corporation (NYSE: AMTD).

Source: TD Ameritrade Holding Corporation

About TD Ameritrade Holding Corporation

Millions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade's (NYSE: AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how - bringing Wall Street to Main Street for more than 39 years. An official sponsor of the 2014 and 2016 U.S. Olympic and Paralympic Teams, TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade's newsroom or www.amtd.com for more information.

Brokerage services provided by TD Ameritrade, Inc., member FINRA ( www.FINRA.org ) /SIPC ( www.SIPC.org ) /NFA ( www.nfa.futures.org )

Copyright Business Wire 2010

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