NEW YORK (TheStreet) -- At Apple's (AAPL) 2014 Worldwide Developer Conference in San Francisco, the company introduced a variety of enhancements to its OSX, and iOS operating systems for developers. One of the most enticing to consumers will also be very beneficial to the company's bottom line, and thus to shareholders.
Continuity is an extension of Apple's initiative to bind its mobile (iOS), and desktop (Mac OSX) operating systems, and allow users to use features from their iPhone or iPad on their Mac and vice versa. For example, iPhone owners will now be able to use their Macs as speakerphones, or caller ID for their phone, or even to make phone calls, and text messages. Of course, this will not work for competing phones such as Google's (GOOG) Nexus 5, and Samsung's (SSNLF) Galaxy S5.
In addition to being able to use phone features on a Mac, Continuity also allows for another development, which Apple is calling "Handoff." Handoff allows users to begin writing emails, and texts on their iPhone or iPad, and effortlessly switch to writing on their Mac.
Users can also go from their Mac to their iPhone or iPad and will be able to hand off other things, like opened Web browser tabs, maps instructions and contacts. In keeping with their developer-centric message yesterday, Apple also made these capabilities available to developers so that developers who develop for both the Mac and iOS can build Handoff into their own apps.