$AAPL #WWDC Themes: Android Sux, we're copying BlackBerry, inventing instagram, dropbox and Windows 8.? Adam Adamou (@Grazen) Jun. 2 at 02:36 PM
Instagram took off thanks to stylized filters that allow users to turn their photos into retro, sepia hazed prints -- or to brighten bland images, perform easy edits and, of course, share everything easily on Facebook. And since Facebook users spend much of their time checking out friends' photos, Zuckerberg & Co. bought the company for $1 billion.
The alternative was to risk, say, Google (GOOG) snapping up the cool photo sharing app and gaining traction with its competing social network, Google Plus.
More than 150 million people use Instagram. But Apple's coming photo-editing tools could check Instagram's popularity.
During Apple's Worldwide Developer Conference Monday, Apple management showed off PhotoKit, a suite of photo filters and editing tools that will come bundled with IOS8. PhotoKit will allow users to highlight areas in a photo, adjust color and apply stylized filters to an image, and even add word bubbles, arrows and other graphic elements.
After altering an image, PhotoKit users can just drag and drop their photos into emails, social network posts, text messages and group chats. And, thanks to Apple's new iCloud services, users won't have to worry that photos are too large to deliver to friends however they want.