TheStreet's Jim Cramer, co-manager of the Action Alerts PLUS portfolio, referred to a research note from Oppenheimer & Company when noting how well Facebook works for advertisers.
"The return on investment is fantastic" for advertisers, he said. And Facebook is able to effectively turn its advertising revenues into profits.
That's where Twitter stumbles. Although the company is great at "promoting itself," the question still remains: can it generate earnings per share?
So far, the answer is no, Cramer noted. Facebook is good at making money, while Twitter is still only good at drawing "eyeballs."
-- Written by Bret Kenwell in Petoskey, Mich.