With Jimmy Iovine and Dr. Dre in the fold after the deal for Beats it makes perfect sense. Extending the trajectory of thought Apple set into motion when it announced the deal -- that buying Beats is all about music and bringing the likeminded Iovine and Dre on board -- consider this madness that, when you really think about it, contains sensible method ...
If you're going to poach talent why not make it surefire profitable talent rather than relatively risky management members?
It's clear -- Apple wants to dominate every corner of the digital music landscape. From dying downloads to free streaming radio to on-demand style subscription Internet radio. And it will likely get into data and who knows what else as its strategy continues to mature and unfold. It makes more sense that I can relay in words for Apple to build a stable of the talent that directly dominates digital music and all that it entails. Musicians are not conduits. They're not third parties like Apple and Pandora (P). They are the direct and dynamic dominators of digital music and the new and emerging music industrial complex.
As such, Apple should call Taylor Swift's label -- the independent Big Machine Records -- and tell Scott Borchetta, the dude who runs it, you have two choices: Let us buy you or let us have Swift.