3 Consumer Non-Durables Stocks Driving The Industry Higher

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Two out of the three major indices are trading lower today with the Dow Jones Industrial Average ( ^DJI) trading down 28 points (-0.2%) at 16,647 as of Wednesday, May 28, 2014, 12:55 PM ET. The NYSE advances/declines ratio sits at 1,518 issues advancing vs. 1,472 declining with 153 unchanged.

The Consumer Non-Durables industry currently sits down 0.2% versus the S&P 500, which is unchanged.

TheStreet would like to highlight 3 stocks pushing the industry higher today:

3. Brown Shoe ( BWS) is one of the companies pushing the Consumer Non-Durables industry higher today. As of noon trading, Brown Shoe is up $2.39 (9.0%) to $28.83 on heavy volume. Thus far, 468,887 shares of Brown Shoe exchanged hands as compared to its average daily volume of 259,700 shares. The stock has ranged in price between $26.11-$29.22 after having opened the day at $26.30 as compared to the previous trading day's close of $26.44.

Brown Shoe Company, Inc., a footwear company, retails and wholesales footwear worldwide. The company operates through Famous Footwear, Wholesale Operations, Specialty Retail, and Other segments. Brown Shoe has a market cap of $1.1 billion and is part of the consumer goods sector. Shares are down 8.2% year-to-date as of the close of trading on Tuesday. Currently there are 3 analysts who rate Brown Shoe a buy, no analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates Brown Shoe as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, expanding profit margins and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company shows weak operating cash flow. Get the full Brown Shoe Ratings Report now.

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2. As of noon trading, Herbalife ( HLF) is up $0.79 (1.2%) to $65.34 on light volume. Thus far, 585,523 shares of Herbalife exchanged hands as compared to its average daily volume of 2.6 million shares. The stock has ranged in price between $63.67-$65.40 after having opened the day at $64.45 as compared to the previous trading day's close of $64.55.

Herbalife Ltd., a nutrition company, sells weight management, healthy meals and snacks, sports and fitness, energy and targeted nutritional products, and personal care products worldwide. Herbalife has a market cap of $6.3 billion and is part of the consumer goods sector. Shares are down 18.7% year-to-date as of the close of trading on Tuesday. Currently there are 4 analysts who rate Herbalife a buy, no analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates Herbalife as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, solid stock price performance, good cash flow from operations and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income. Get the full Herbalife Ratings Report now.

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1. As of noon trading, Estee Lauder Cos ( EL) is up $0.80 (1.1%) to $76.18 on average volume. Thus far, 1.1 million shares of Estee Lauder Cos exchanged hands as compared to its average daily volume of 2.3 million shares. The stock has ranged in price between $75.36-$76.19 after having opened the day at $75.38 as compared to the previous trading day's close of $75.38.

The Estee Lauder Companies Inc. manufactures, markets, and sells skin care, makeup, fragrance, and hair care products worldwide. Estee Lauder Cos has a market cap of $17.5 billion and is part of the consumer goods sector. Shares are down 0.6% year-to-date as of the close of trading on Tuesday. Currently there are 12 analysts who rate Estee Lauder Cos a buy, 1 analyst rates it a sell, and 4 rate it a hold.

TheStreet Ratings rates Estee Lauder Cos as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, growth in earnings per share, increase in net income and good cash flow from operations. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity. Get the full Estee Lauder Cos Ratings Report now.

3x UPSIDE POTENTIAL: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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