YuMe Integrates Audience-Aware SDK With JW Player – The World’s Most Popular HTML5/Flash Digital Video Player

YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, and JW Player, the provider of the world’s most widely-adopted digital video player, have partnered on a streamlined solution for publishers to better manage, deliver and monetize their digital video content.

Starting today, YuMe’s Audience-Aware SDK becomes one of only two proprietary SDKs that JW Player has automatically embedded into the JW6 Platform. The deep integration allows publishers to easily and rapidly deploy in-stream audience surveys, immediately begin gathering validated insights on their audience makeup, and, most importantly, gain access to YuMe’s premium Audience Segments campaigns and interactive ad units through its Connected Audience Network and Video Reach.

“Our distinctive partnership with JW Player accelerates time to monetization for publishers and allows them to reap the many benefits of our SDK, including brand safety controls and audience insights,” said Bob Hall, VP, Platform & Partnerships, YuMe. “In addition, the partnership gives publishers access to our curated ecosystem, which spans media and device types, and gives brand video advertisers the control, insights and safety they’re looking for.”

The initial launch partner for the integration is Baeble ( www.baeblemusic.com), a New York-based music publication dedicated to providing high quality, originally-produced video content. A long-time client of both YuMe and JW Player, Baeble will use the JW6-compliant YuMe Audience-Aware SDK to support YuMe’s interactive ad formats and first-party audience surveys to ensure that its in-stream video inventory is filled with the most relevant and highest-value video advertisements.

“YuMe and JW6 are the nexus of our web video architecture. Right out of the gate, this partnership gives us the best of both worlds – content delivery from JW Player and better monetization and fill rates from YuMe,” said David Moffly, Chairman, Baeble Media. “More tightly integrated technologies are simply a win-win for us.”

“A core strategy for JW Player is to develop a seamless video ad ecosystem for our customers,” said Dave Otten, CEO of JW Player. “This integration will allow YuMe's array of publishers to monetize quicker and more effectively through JW Player's turnkey setup and reliable delivery.”


YuMe’s Audience-Aware SDK enables:
  • Better revenue yield from YuMe demand sources: access to premium Audience Segments campaigns via YuMe's Connected Audience Network; access to programmatic branding dollars via Video Reach
  • Audience Insights - validated audience demographics using first-party data can be leveraged to not only command better ad CPM rates but also inform publishing strategy
  • Multi-screen interactive ad units increase engagement, ad effectiveness and more revenue for publishers

The new JW6 Ads Platform:
  • Supports HTTP Adaptive Streaming through the Apple HLS protocol. In addition to iOS, HLS streams can also be played in all desktop browsers. Both live and on-demand are supported.
  • Has built in Google Analytics and Adobe SiteCatalyst analytics tracking for easy tracking of video views alongside page views.
  • Has HD Quality Switching, Social Sharing, Related Videos and an easy to use JavaScript API to create a custom, brand specific video player.

The JW Insights Conference ( http://insights.jwplayer.com) is a landmark event in NYC that brings JW Player customers together with thought leaders and influencers in online and mobile video technology. The monetization panel will feature keynote speakers from YuMe, Tremor Video, SpotXchange, Popsugar, and Google. Topics will include monetization best practices, industry ad standards, and the future of video advertising.

View the dedicated JW Player/YuMe partner page here: http://www.jwplayer.com/partners/yume/

About JW Player

JW Player's mission is to provide reliable, enterprise-level video solutions to publishers of all sizes. Today, the company's products are the most widely distributed mobile and web video solutions in the world. Each month over 7 billion streams are watched by 750 million people across 132 countries via the company's products. JW Player ( www.jwplayer.com) is a start-up based in New York City.

About YuMe

YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 11 additional offices worldwide. For more information, visit  YuMe.com/pr, follow  @YuMeVideo and like  YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos. YuMe supports consumer choice and is a member of the Network Advertising Initiative. See YuMe's privacy policy for details.

YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

Forward-Looking Statements

This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by the words "may," "might," "will," "could," "would," "should," "expect," "intend," "plan," "objective," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue" and "ongoing," or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about this partnership and the integration and use of the YuMe audience aware SDK; YuMe’s growth strategy, including technological development; anticipated trends and challenges in our industry, including the increasing quantity, variety and fragmentation of digital video content, platforms and technologies; expansion of the digital media advertising market in general and the digital video advertising market in particular; our competition; market trends, including overall opportunities for digital media advertising and shifting advertising budgets; the ongoing improvement and refinement of our data-science capabilities; developments in the regulatory framework applicable to our business; and our intellectual property and proprietary technologies. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in our periodic filings with the Securities and Exchange Commission, including our Form 10-Q for the quarter ended March 31, 2014. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and YuMe assumes no obligation to update any forward-looking statements.

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